The long, birds eye view shot of the father and daughter highlights how they are quite clueless and carefree as they are both smiling and having fun which emphasises how clueless they are of what is to come later on in the film. This shows a clear contrast between the carefree and innocence of this scene to the end of the trailer.
The long shot of the house is used to show the isolation of the house surrounded by the trees which is quite typical in a horror film
The family visit a car boot sale together where the protagonist young girl wears white accessories where the white colour denotes purity and vulnerability which in horror films is quite typical as the victim is usually innocent.
Sound - The trailer starts with a soft piano sound to create a contrast between the genre as it creates a calm and normal atmosphere
Sound - The diegetic sound of the mother talking to the father creates an atmosphere of a calm and normal lifestyle as she say some normal typical things like a mother would say ie "No Pizza"
Lighting - Low key lighting which is a typical convention of a horror film trailer
Sound - Non diegtic voiceover of the father saying "Whoever made this doesnt want anybody to open it" which highlights the box a having a sense of unknown and mystery
Sound - The non diegetic music changes when the girl Emily opens the box as it shows a change in her lifestyle and normality when the significant event happens
Editing - Fast paced editing highlights the distress and worry about Emilys change but also builds up tenion
Sound - Non diegetic sound of the fork tapping the plate builds the tension up for the audience and is quite similar to a clock ticking
Sound - The non diegetic voice over of the mother saying "Theres something in her" as it builds up a sense of mystery for the audience
Mise en scene -
The family visit a car boot sale together where the protagonist young girl wears white accessories where the white colour denotes purity and vulnerability which in horror films is quite typical as the victim is usually innocent.
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