Research into target audience: Age Classification

For my own film trailer, It is essential to know the age rating of my film as it will help decide what can and cant be included in my film. This will also help me as it going to be featured on my film poster and on the film magazine as it is extra information needed for the audience.

In a film with an age rating of 12:

• Aggressive discriminatory language is not acceptable 
• Drug misuse must be used rarely and can not be glamorised 
• No detailed anti social behaviour that children may copy 
• No use of realistic weapons like knives 
• No dangerous behaviour that is open to being copied
• Moderate language
• Some nudity but only briefly and discreetly
• Sexual activity briefly and discreetly 
• Moderate physical threat 
• Moderate violence but no details
• No emphasis on blood or gore
• Sexual violence can be implied 

In a film with an age rating of 15:

• May be racist, homophobic discriminatory language
• Drug taking may happen
• No promotion of drug misuse
• Easily accessible  weapons may be acceptable although it doew depend on factors like context
• Strong language 
• Nudity in a sexual context but no details 
• Sexual activity portrayed but no detwil
• Verbal references to sexual behaviour
• Strong violence but no dwelling  on infliction of injury 

In a film with an age rating of 18:

These are films that can only be watched by viewers over the age of 18. Adults are free to chose for themselves their own film choice. These films may include extremities such as drug references, violence, sexual activity and language in an explicit way. However I do feel by giving my film this rating it would limit it as only adults csn watch the film.