Friday, 15 September 2017

Research into Similar products: IT

I have decided to look into the codes and conventions used in the film trailer "IT". This is a horror film with an age certification of a 15 and brought out in 2017.




  • Genre; horror - created using mise en scene such as the props used like missing people posters and the red balloon popping up in different places to emphasis that the clown is everywhere and the old book where the clown is in and the blood. 
  • Mise en scene - the trailer uses a good technique of turning some very common, innocent and everyday things into quite scary and sinister such as Clowns and the red balloon. Also half way through the travel, one boy is seen eith kego that he drops which to me makes the film stand out as it includes children as the main characters and so has a child snd youth theme
  • Setting - Through the use of an establishing shot, the film is set in a town which has weird and creepy stuff happen to it like missing children and abandoned houses to go in
  • Diegetic sounds - such as screams and the motto which is heard throughout "You'll float too". Pennywise the clown also speaks with a weird voice that gives the trailer an eery edge to it.
  • Non diegetic sounds - voiceover and eery music
  • Length - The film trailer lasts 2 minutes 42 seconds
  • Camera angles - establishing shot  which is often used at the start of horror films to show the audience where the action is taking place so for this film trailer a town// long shots are used often in this film trailer. One is used to show the boat in the water in the gutter and as the paper boat is on its own, it highlights its importance as this is where the clown is seen by Georgie.
  • Main antagonist - The main antaganist in the film is clearly Pennywise the clown but to give some suspense and tension to the trailer, he is only seen in bits and pieces of the trailer and doesnt fill the majority of the trailer
  • Credits - allows the film makers and producers to be known. 
  • Film Name - IT and it is written in blood red colour and eery writing so gives it a horror theme feel to it
  • Target audience - mainly older teenagers and adults but can be seen from any age over 15.

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