Research into Similar products: genre

I'm going to be looking at several different genres of film trailers and see what the generic conventions for each genre are. The three genrees of a film trailer that I'm going to be looking it are:

• Horror
• Romance
• Comedy

Horror

1. Settings - most horror films are set in small towns or isolated homes or historic places that have been abandoned for years. These settings are normally away from civilization so there is no hope of running for help to anyone. 
2. Mise en scene//Props - used to create a dark and sinister scene especislly through the use of weapons or photographs
3. Lighting - the lighting used in horror films tend to be low key lighting which makes the scene seem scarier and more tense.
4. Audience - usually for people aged 16-24 and are normally not suitable for viewers younger which is backed up by the normal certification of 15 and 18.
5. Weather - in horror films normally it is quite dark and stormy which reflects the horror amd scariness. However some horror films use weather to juxtapose the feeling of the film so sunny and bright weather compared to a dark and twisted film trailer.
6. Camerawork - normally starts with an establishing shot to show where the action is taking place and to highlight the creepiness of the place. Close ups are used regularly in horror film trailers to show that something may seem innocent but is actually quite sinister and spooky. 
7. Sound - normally horror trailers start with quite simple and innocent music but end with quite sinister and eery music that tends to build up suspense and tension within the trailer
8. Editing - most film trailers use both fast and slow paced editing. Fast paced is used when something is happening to cause tension and drama and maybe scsre you but slow paced is used to create tension between each scene.